Typography Research

 This blog is the typography research blog for component 3. This blog is done by Cassie.

˙✧˖° Typography Research ༘ ⋆｡˚

Cassie’s Media Dictionary 📖 𓂃🪶

Definition by Oxford Languages

TYPOGRAPHY

/taɪˈpɒɡrəfi/

noun | TRADEMARK

the art or work of preparing books, etc. for printing, especially of designing how text will appear when it is printed

What is a TYPEFACE?

A typeface is the design of letters, numbers, and symbols that create a specific visual style for text. It helps shape the way words look, making them feel formal, casual, modern, etc, giving them meaning. For our project, choosing the right typeface for the digipak is important because it helps set the tone for the album and music promotional package. Additionally, a signature font or logos are a type of typeface that can solidify our artist’s branding. By carefully selecting a typeface, we can make sure our project matches the emotions we want to create and align with our genre.

A TYPOGRAPHY strategy can:

❀ Redirect attention

❀ Create branding

❀ Influence people by emotion

This means the typeface used in my project is crucial to grab attention and differentiate it from other RNB albums.

I also need it to create memorable branding for my artist’s so consumers easily recognize her. Additionally we can

use typeface to support and amplify the dominant reading of our project, specifically our digipak.

I think doing a typography research blog is beneficial as the knowledge I gain can be applied beyond the digipak, and can be used in the music video and social media too, which is why I decided to make it in an entirely separate blog post.

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TYPEFACES TYPES

Made with

SOURCES:

❀ designmodo

HOW TO CHOOSE TYPEFACE

According to realfakeart, choosing the right typeface in music marketing is highly important as it creates a mood, reinforces an identity and makes information readable. Below, I have summarized this article and I will apply this knowledge in our final products.

1. Choose Fonts That Match Your Sound

Your typography should reflect the mood and genre of your music. Avoid switching fonts every release and

develop a consistent style to strengthen visual identity through logo and imagery. 

2. Prioritize Readability

A font must be readable no matter how appealing it is. It must be a clear at a glance to promote a brand. 

3. Limit the Number of Fonts

Using too many fonts can make your design look messy and unprofessional. Stick to one or two fonts to keep

your design clean and cohesive.

4. Use Contrast for Impact

Ensure there is enough contrast in font size, colour, and weight so that your text stands out and remains easy

to read.

5. Consider Printing and Merch Use

Not all fonts work well across different formats. Think about how your design will look when printed on merchandise such as clothing, embroidery, or vinyl to ensure it remains effective.

TYPEFACE PRINCIPLES

Below is the video I’ve watched that has helped me understand the key principles of typography. This video helped me understand the connotations of different typefaces and how they create different emotional and psychological responses from audiences based on how they perceive it. This is why typography plays such an important role in media and branding.

This video contains a brief explanation about what Typography is to understand it more

I did an internship program both in a media company called AVB as well as a resort called Blu-Zea Resort Bali by Double Six. In both of these internship program I take on the role of graphic designer intern, where I learn about typography and created several practices to show my understanding of typography. This part of the section is created by me (Tisha)

During my internship, I had to go through the basics learning of what typography is and other media composition. Where for typography I was first given a material to read off as well as researching my own about what typography is.

This presentation is in Indonesia where it gives a brief explanation about what Typography is with the uses of each layout of text

Copy of Anatomi Typography - Internship Program (SMK) by Jyotisha

From that presentation, the summary is that it talks about the basics of typography as part of an internship program. The presentation explains that typography is the art of designing and arranging fonts to communicate meaning clearly. It shows that typography is not just used in books or websites but also appears in everyday things like signs, packaging, and media, making it important for visual communication. The presentation also covers key terms such as typeface, serif, sans serif, kerning, and leading, and explains how different font categories can express different moods, messages, and brand identities. Overall, it highlights the importance of choosing the right font for readability and clear communication, and ends with an assignment where students analyze a font’s structure, personality, readability, and overall design impact.

    From this, it really helped me understand about how typography is use as my role during internship is to design posts it is really important. In an industry that focuses a lot in promoting their content in media, typography works as a centre attention to bring the message of the brand to be understand by audience. 

Other than that, I did a research on this website as well https://edu.gcfglobal.org/en/beginning-graphic-design/typography/1/ 

    From the website, it has given me similar insights about how typography is a crucial part that create emotion and especially to communicate connotation just from the kind of font they use. This allow me to understand how fonts are really important especially with the media growing now with the different forms of media. 

Reflection: Typography is a crucial part of many forms of media. A typography strategy can redirect attention, create branding, and influence audiences through emotion. This highlights the importance of carefully selecting typefaces within my project. This is why I applied my understanding of typography when creating both the presentation and the music video. Fonts can convey specific feelings and moods, which is useful when constructing a narrative in media products such as music videos. For example, certain typefaces can evoke certain emotions such as sadness, love, or happiness. The typeface used is crucial in capturing the audience’s attention and differentiating the artist from others within a competitive music industry. Additionally, typography plays a key role in establishing a strong and memorable brand identity, allowing audiences to easily recognise and associate specific visual elements with the artist. I could have explored a wider range of fonts, as there may have been other typefaces that were more suitable for the intended style and message of the project.