Research & Development Music Video Introduction

This blog contains the music video introduction research to understand about the use of introduction in music video. This blog was created by me (Tisha) 

    To start a music video an introduction will be commonly seen across all different genres of music in their music video, this introduction is used to start the narrative / story of the music video. Some music videos have a narrative to explain the song to give information to the audience that allows them to understand what the song is about as well as it is used to attract audiences when they first watch the video. At the same time an introduction is a crucial part of the music video that is used as a way for an artist to brand themselves. 

    To understand more about how artists show their brand in their music video, I decided to research several different music videos from different artists from different genres and years but at the same time also focus on RnB artists' music videos to understand how they put the artists' brand. 

This presentation below contains my research on different music videos, as well as what I like and dislike or not use from the way they show their brand in the music video.

Music Video Intro Research by Jyotisha Sena

    From this research, I decided to add an introduction at the start of my artist’s music video where in this introduction it will be shown the song title and the record company name. We decided to use this to build the brand identity of both the artist and the company and it also makes the music video feel more professional and industry style. My classmate Cassie created the album cover to which she also created a record company, where she suggested including the record company logo in the music video as well. By adding the logo, we are creating a clear brand for the producer, which would be talking about my team who helped create the music video. 

    Normally, R&B music videos do not show a record company logo as it is shown through my research, so we decided to subvert this convention by including it. This helps the audience recognise the company behind the artist and makes the brand more memorable. 

This presentation below contains the development of the music video introduction.

Introduction Development by Jyotisha Sena

Reflection: Researching about introduction was fun as I get to explore multiple genres of music and understanding the sequence on placing the branding to create an identity in the music video. Even though this was not required / not told by my teacher to be done, doing this allows me to understand more in depth about why it is use and everything. This new knowledge allows me to create it on my artist brand identity in the music video, as in music video it self also requires a brand identity in the artist to be shown to the audience so that they feel familiarize. This took a lot of time to research through different music video, but it was worth it to understand and creating a good outcome of the introduction in my artist music video.