Persona & Brand Identity

This blog contains the persona & brand identity of our artist in the component 3 project, this was done by me (Tisha), Cassie, and Kimora. This blog was created by me (Tisha).

As we learned how branding was a big important part in creating our artist persona, we created a poster to create our artist persona and brand identity. 

These are questions provided by my teacher to help us in creating our artist identity:

This is the poster that my team and I decided to create which contains ideas of our artist persona and brand identity:

If the picture is blurry, I have upload it in google drive which u can CLICK HERE to see

Reflection: Creating a clear persona and branding is important as it allowed us to develop a strong understanding of the artist’s identity. This persona acted as a guide for my team to follow, ensuring that all products across different platforms, such as Instagram, YouTube, and the digipak, were consistent. With effective branding, the audience can easily recognise our artist, making them more memorable.

However, we faced a challenge where our ideas sometimes clashed. This required us to compromise and find a balance between each member’s input to ensure each of us were satisfied with the final result. We worked through this problem through group discussions and brainstorming different ideas together.

I learned that a strong and consistent brand identity enables the audience to quickly associate specific visual styles and aesthetics with the artist. As a result, the artist is not only well known for their music but also through the way they present themselves across the media. I realised that effective branding plays an important role in shaping how the audience views the artist and can make them stand out amongst other artists.