Statement of Intent

here is our proposal for the tourism project

This is our statement of intent that all of us made together as a rough planning for our advertisement project, We made this during class where we just put everything together. But throughout the days going to our project d-day we had some slight changes where we strikethrough the text and add a (*) to indicate what was change. 

Statement of Intent

Tourism Ad
Primary Target Audience
Demographic teenagers to young adults (16-22) who are doing a gap year or finding activities that they can add for their community service. + having fun on a low budget	Reason Because we know best about what people around our age want, especially if it's in a specific budget and not being so wasteful
Psychographic Eating (food blogger)  Photographer  Community activism (*) Journaling/scrapbooking  Seashell collecting (?)	Reason These are all easy to execute and we have the necessary props and places that can show these types of hobbies and interests. It also isn't too costly.
Secondary  Target Audience
Single adults who are in their mid 20s to 30s that want to feel young again by traveling that has exciting activities.	Reason Working people because they already have their own income so they won't be so pressured about being on a budget, and having more freedom in general
Content Overview
What will happen in your trailer (basic idea) A group of teenage friends from abroad will visit Bali together to have fun and do community service to build their CV for university. However, they’re on a low budget. So, we plan to showcase all the fun activities we can do in Bali that aren’t that expensive.
Unique Selling Point
(Why visit your location, and not another destination? What makes your destination unique?) Our unique selling point is our on budget and affordable destinations that we showcase. We want to show that being on budget does not reduce the enjoyment and experience of the trip. This makes our destination unique as it aims for teenagers or people who seek on low budget trips while still having the time of their lives.
Representations
People: Who will you show? How will they be shown? All of us are going to be the actors (*) Places: (Beach, forest, city places, restaurants)  Gwk  * Monkey forest Markets Kuta Ubud  Cafes  Restaurants Hotel  * Rice fields
Dominant Reading (Your message)
Attracting teenagers to come to Bali to have fun with a low budget, the video is in the point of view of teenagers who are having fun enjoying their time before going into the next chapter of their life (university).

Self Reflection: This statement of intent help us to list out things that we wanted in to add in our video, where it also gave us an opportunity to put all of our ideas together and pick out the most realistic thing that we were able to do. Throughout the project day, we ended up not going to all of the places that we wanted because of the time for the project submission was close and as well most of us in the team had a lot of things which crashes into our plan. But overall this statement of intent is very useful for our team and me (Tisha) to be able to find the target audience in which we can find the genre of each and put their conventions in the project but of course we planned on some different ideas to subvert.

Changes that were made (*) :
1. We made changes on the places that we were going because the place was far, even though it will be good for our advertisement, but again we won't have enough time to go to a lot of places so we decided to just cancel on going there. GWK as it is going the opposite way with where we are going would be logical if we didn't go there, as for hotels it may not be reasonable enough to show hotels when we are focusing on an advertisement about low budget. 

2. Community activism psychographic we changed it because we we're trying to get a narrow audience making it much more easier for us to film.